CDC Holdings: Building Communities for Filipinos

Any place that has warmth can be called home and CDC Holdings, Inc., one of the leading real estate companies in the Philippines, continues to extend its strong foothold in the country as it launched a new brand campaign, announced upcoming projects, and forged valued partnerships.

The company, which has made its mark in building quality homes for Filipinos here and abroad for almost 30 years, unveiled a new branding campaign that captures its corporate objectives: “At home with CDC Holdings.”

“At home with CDC Holdings” strongly resonates the company’s brand promise: to provide Filipinos with quality and affordable homes that are worth one’s hard-earned money, allowing them to benefit from innovation through pioneering concepts, and encouraging the sense of community in every property.

According to Ms. Elsie Chua, CDC Holdings president and chief executive officer, “At Home with CDC Holdings” encapsulates the company’s lifelong commitment to enrich the lives of Filipinos, one home at a time.

“Our primary goal has always been to make Filipinos feel at home in the properties we develop,” Ms. Chua said. “While each of our properties is designed to meet a particular need for our customers, our overall commitment remains the same: we work hard to create a bond with them and to create a sense of community. We put a high value on the sense of belongingness and the feeling of comfort of living with friends and family, which resonates the true Filipino culture of family. It is this approach that turns a regular condominium and neighborhood into a true home and community.”

According to Ms. Chua, this is a clear indication that CDC is enjoying continued trust and confidence from its buyers. “This is also where our inspiration for the ‘At Home with CDC’ campaign comes from – positive stories shared by our customers, who have continuously supported us through the years,” she said.

“At CDC Holdings, we are committed to continuous innovation and going the extra mile to build communities where Filipinos can feel truly at home. While the company has gone a long way, our core value remains the same: passion for innovation and excellence,” Ms. Chua added.

Since it started in 1986, the company has empowered middle class Filipinos to achieve their dream of owning a home or make sound real estate investment. Amidst the aggressive and intense competition in the Philippine real estate sector, CDC Holdings has stood its ground with a long track record of success, pioneering concepts, an experienced and highly qualified management team and a keen understanding and interest of the local market.

Today, the company has grown into a reputable real estate empire that has built and managed condominium towers, hotels, serviced apartments and subdivisions in Metro Manila’s prime commercial business districts. It has a worldwide network of sales offices and agencies, with a presence in 18 countries and territories. 

The year 2014 proved to be a positive year for CDC Holdings as it had achieved more than 18 percent growth in terms of sales compared to previous year, ending with P1.158 billion. Since most units of developments introduced in 2013 were sold early during pre-selling stage, the number of units sold marginally went down by 12 percent in 2014 compared to same period last year. For example in Manila Rivercity Residences, there is only one tower with units to be sold.

As it builds dream homes for Filipinos, CDC Holdings has also forged valued partnerships with companies and individuals that share their passion and commitment of making their customers feel at home.

The company announced its partnership with restaurant icon Romulo Café, which has made its mark as an establishment serving genuine Filipino comfort food and a rich tapestry of the country’s history. CDC Holdings is also working hand in hand with interior design gurus Ivy and Cynthia Almario, who have made waves in the local and international arena.

CDC Holdings is currently working with Romulo Café and the Almario sisters for its project, CDC Millenium Ortigas, which is set for the grand opening in the first quarter of 2016.

CDC Millennium Ortigas, the first green residential/hospitality development in Ortigas, is a mixed-use development composed of serviced residences units, residential apartments, and commercial spaces.  Its residential condominium composed of 128 units will occupy the top eight floors of the building. It also includes 210-unit serviced residences, to be operated by the Ascott Limited under its Citadines brand. The project represents a step up for the company, venturing to target those within the higher income bracket.

The company also unveiled upcoming projects in the pipeline for the rest of 2015. This year, CDC Holdings is focused to sell more residential condominium units in its CDC Millenium property. The company will also start selling units for its Sentrale project located in Makati, which is conceptualized as SOHO, or Small Office Home Office, a type of business and profession that has proliferated in recent years with the advent of technology. Another project to watch out for is the Lions Park Residences’ Giraffe Tower, a building with the commercial space on the ground floor, so enterprising residents will have the convenience of conducting business just below their homes.

To know more about CDC Holdings and its projects, call 894-0808 or you may visit www.cdcresidences.com.