New advocacy campaign rallies nation to make a difference in power
conservation
It was during the 90’s when we suffer the nationwide
brown out. Those were the days when many
of the business establishment suffers a great loss due to nonperformance.
Imagine the 12 hour of rotation brown out that we suffer during office hours
when only minimal computer and lights are switch on because we are just
supported by generators. It was indeed a dark hour for us, and now we are being
inform that we are once again might suffer this fate once more. Philips recently had an event that challenged
us and told us that we can do something about it. With the tagline “May
Magagawa Ka”
We don’t need to make drastic moves, big thing comes
to small beginning and it will go a long way Don’t let your children experience the same
thing that happen to us in the 90’s, let us be part of the solution and not
blame the problem to others. I did my part by just changing my bulb with led
lights and turning off and appliances that just in standby modes. These are
just some of the ways that I have learned during my event with regards to how
to save electricity consumption.
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“A power outage can be catastrophic for the economy,” said Fabia Tetteroo-Bueno, Country Manager of Philips Philippines, during the campaign launch on Wednesday. “We lose the comfort our homes and the stability of livelihood and business.
“It will impact all sectors—consequently, it will take the unified efforts of all these sectors to prevent it from happening in the future.”
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| You can get a free T-shirt when you avail the promo of Philips |
What would life be like without electricity? The
Philips #MayMagagawaKa campaign encourages Filipinos to start saving
energy now to manage the impending power shortage this summer and the years
that follow.
Jointly organized by Philips, Deutsche Investitions-
und Entwicklungsgesellschaft mbH (DEG) Bank, World Wide Fund for Nature (WWF)
Philippines, and the European Chamber of Commerce of the Philippines (ECCP),
the #MayMagagawaKa campaign seeks to raise awareness and build urgency
on energy conservation in the country.
The campaign comes on the heels of the Malampaya
maintenance shutdown—which left a 700-megawatt void in the local power grid and
renewed the mounting calls for energy conservation in the country.
“When it comes to power interruptions, it affects the
quality of power and disrupts business,” said Henry Schumacher, Executive Vice
President of ECCP.
“It is hoped that the measures undertaken by the
private sector in joining the Interruptible Load Program (ILP), implementing
energy savings, and energy efficiency investments will avoid power outages this
summer.”
The ILP program is a proposed set of contingency
measures to manage electrical consumption amid the Malampaya shutdown,
including the use of generators as an alternative power source for private
companies.
Saving energy is also an emerging environmental issue.
Lighting alone accounts for almost a fifth of global energy—equivalent to 1.9
billion tons of carbon emissions every year.
“We are consuming way beyond our limits,” described
Joel Palma, WWF President and Chief Executive Officer. “Saving energy is one
way to help manage this deficit, and with most energy coming from fossil fuels,
less consumption of energy means lesser production of greenhouse gases—thereby
lessening impact on climate change.”
As part of the #MayMagagawaKa campaign, Philips
launched an online video series on Facebook and YouTube last month featuring
real-life testimonials from Filipinos, whose lives were or would be afflicted
by power outages—including small-business owners, tricycle operators,
employees, and homeowners.
“Each and everyone of us has a stake and
responsibility in building a more energy-conscious nation,” explained
Tetteroo-Bueno. “Now, more than ever, we need to save energy. This starts with
smarter energy choices.”
When it comes to electrical consumption, she advised,
it is the little things that matter—like switching from conventional lighting
to LED.
Lighting matters
In the Philippines, Tetteroo-Bueno emphasized, the
lack of LED product standards have led to a proliferation of substandard units
in the market. She added, “These units compromise efficiency and safety.
“As consumers, part of our responsibility is to
practice smarter energy choices to make a genuine difference in power
conservation.”
On average, lighting accounts for 20-30 percent of a Philippine household’s monthly
electrical bill—underscoring its importance in energy conservation at the
household level. Based on studies from Philips, switching to LEDs can reduce
home lighting energy consumption by 85 percent.
“Of the P1000 you spend on your electricity every
month, approximately P200 goes to lighting. If you made the simple switch to
LED, the P200 could become P30—giving you P170 worth of energy savings,”
Tetteroo-Bueno elaborated.
At the same time, switching to LEDs can reduce a
household’s carbon emissions by 50 to 70 percent. Furthermore, studies from Philips
illustrate that well-designed LEDs have an extended service life—greatly
reducing waste generation when replacements are considered.
“Choosing the right LEDs can make a big difference,”
remarked Tetteroo-Bueno. According to Philips, the right LEDs are designed in
accordance with international standards of safety and performance—they do not
dramatically fade in brightness over time and offer money for value.
Tetteroo-Bueno continued: “We can make a big impact by
choosing the right LEDs alone—imagine what would happen if we practice smarter
energy choices in everything we do?”
Putting the light on awareness
To help promote the cause, the Philips #MayMagagawaKa
campaign partnered with graphic design studio Team Manila Lifestyle to create
three limited-edition shirt designs.
Supporters of the campaign can get the shirt for free
with every purchase of Philips LED lights in participating stores. They will
also be given away as exclusive prizes in an ongoing Facebook contest in the
Philips LED PH facebook page for Philips’ annual switch-off event for Earth
Hour with WWF.
To reach an even wider audience, the campaign will
partner with local government units (LGUs) for a series of barangay-level
activities dedicated to promoting the cause.
Tetteroo-Bueno concluded: “The #MayMagagawaKa
campaign will run throughout the year and it is an advocacy that we are intending
to sustain in the long term. Together, we can prevent the lights from fading on
the Philippines’ promising growth story.”
For more information about Philips, log
on to www.philips.com.ph. You can also
call our customer hotline at (632) 6679000 if you are within Metro Manila or
1-800-10-7445477 if you are outside Metro Manila.
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