The one thing inevitable is change. In nature, we see this daily miracle in the form of growth. Plants sprout from the earth, flowers come in full bloom, and people mature with grace. This year, change takes on the premiere responsibility of transforming a nation into a more free world view—where beauty is a right, and the transformative effects of change can be enjoyed by everyone.
Last June 5, 2014, Oishi welcomed their newest endorser, local teen icon, Kathryn Bernardo, in a refreshing event to promote the brands ready to drink product, Oishi Smart C+. Kathryn Bernardo is the first female endorser for Oishi SmartC+ and she is so happy about it. Kathryn mentioned that she loves Oishi SmartC+ because of is it’s refreshing taste plus she got to get her daily dose of vitamin C in one gulp.
Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee.
BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.
The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.
The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity. “Sometimes being in school makes one reluctant to be themselves especially when they’re in a sea of students who look the same. BUM Univarsitee encourages students and the youth to be proud of who they are and to be non-conformist without breaking the rules. Fashion-wise, the youth can express themselves with whatever style they favor with BUM Univarsitee,” Rai Lacoste of BUM said.
BUM believes that everyone should love their own style and share it to the world especially this back-to-school time. The BUM Univarsitee collection is now available in all leading department stores nationwide. For more information about BUM Univarsitee, visitwww.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.