The Princess in Me Theme Christmas Tree at SM North EDSA

SM North Edsa unveils it exciting Christmas extravaganza last Nov 7, 2014.

 SM North Edsa’s theme for this year is “The Princess in Me. Guest and shoppers alike were treated to a dazzling display for all the senses with lighting of a majestic Christmas tree made of gown. Who can say that Christmas tree can be in tree shapes only?  The event was made more especial because it was a tie up with the iconic toy brand Barbie, the event’s guest will also be able to look forward to a display of rare and unique dolls, as well as a princess –themed float parade.

 Everyone was happy to attend and witness the lighting of the Christmas tree, that even celebrities bring their kids to join the fun.  Every little girl can be a princess and they were treated like princess in more ways than one.

The grand launch however is only the first of many festivities to come. Shoppers and guests are encouraged to take part in the wide variety of event, activities, and promotions set to be held at each of the SM Supermalls locations, from the unveiling of uniquely themed Christmas tree designed to impart each mall with a holiday spirit, to Christmas parade, concerts, meet and greets, musical and theatrical performances, specialty bazaars, and awe-inspiring fireworks and sound displays. Shoppers will also get a chance to win prizes every week when they share images of the malls, event and activities tagged with #MerrySMChristmas on social media.

Every facet of the Filipino Christmas will be translated into one of the SM Supermalls’ exciting lineup of activities set for the coming months. More than just a destination for some the country’s best shopping, dining and leisure options, SM Supermalls will also help visitors share in the spirit of giving   with its newest initiative, the SM Cares Bears. Available across all SM Supermalls, shoppers can purchase a pair of the SM Cares Bears for donation to any one of the specially chosen charities and beneficiaries unique to each SM Supermalls location.

With this exciting Christmas celebration, families and friends will have a spectrum of holiday treats to look forward to at each of the SM Supermalls. Everything is here at the SM Supermalls, where everyone is sure to have their merriest SM Christmas yet.

For more information about the SM Supermalls Christmas celebrations visit (smsupermalls.com or follow the #MerrySMChristmas hash tag and the @supermalls account on Facebook, twitter, instagram.