Lazada Philippines

BUM’S STREET-STYLE FASHION PLAYGROUND Rebel

Bum recently held a one of a hell fashion show at Element, Eton Tetris last night , March 12, 2014.  With their theme of “ Colorful Rebelation Night” that showcases the brand’s own transition introducing more vivid patterns like galaxy prints, and grunge to reflect the varied statements of the youth.










I had the opportunity to be part of the grand event that show that being a rebel is not just about going against the norm; it is about standing up for your personal beliefs despite popular opinion. Asserting what you believe is right, not against what's right. Rebels are aware of who they are and do not compromise their individuality. Rebels are all about being honest, being true and being the real you.

This summer of 2014, BUM dares the youth to break free from the dictates of the runways and fashion magazines and wear what they please. To defy trends and unleash their real side; and to step out of the shadows of conventional fashion and unleash their real “style” identity. As fashion icon Tom Ford once said “Style is very different from fashion. Once you find something that works, keep it.” Reveal. Known for its unrepressed style philosophy, BUM turns its attention to where “real” fashion takes place: the streets.
BUM has always been an eccentric, crazy and a rebellious brand. It speaks of how the youth today really feels from anxiety to angst and to their dark sentiments in life,” says Rai of BUM. “This year marks the beginning of BUM as a street fashion, not street wear but more of a statement worn by teens in the streets,” he added. The new collection will not be complete without a few surprising elements.

This time around, BUM goes against its usual “dark” side and embraces the bright summer days and pastels, with colored chinos, bright-colored polo shirts, and neon shorts. It’s all about casual cool.

Revolution BUM’s latest campaign “Unleash Your Realitee” takes inspiration from the concept of Street-style fashion, a style influence that is not bound or restrained by the trends and rules of mainstream fashion. It’s all about grunge, rebel chic, and punk. Think oxidized fabrics, galaxy prints, slim-cut faded jeans, ripped clothing, and ombre, or that stylish graduation of color in a garment. Influences from the gothic and greaser subcultures (fitted jeans, leather biker jackets, aviator shades, and boots) have also found their way into BUM’s summer collection.

The campaign encourages the “I don’t care about the world” attitude, about wearing what you like, without worrying about conformity. “Whatever style you have, we encourage you to be proud of it. Don’t be afraid to show it off,” Rai encouraged. “For us fashion is generic, but style is more personal.

We believe that everyone should love their own style and share it to the world. And because there are no rules to follow, anything goes in street-style fashion.” REBEL, REVEAL and “Unleash Your Realitee” because Unconventional, indeed, is the new normal.

BUM’s Summer 2014 Collection is now available in leading department stores.

For more information about Unleash Your RealiTee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook

BUM Equipment would like to thank the following sponsors; Antonio Manila for the shoes, Christopher Munar for accessories, Fashion Designer June Pugat for selected collection and, Art3tis Adz and Printing Services.

ABOUT BUM:

With its humble beginnings in 1992 producing apparel exclusively for boy’s teens, tapping the market segments B, C & D levels, BUM EQUIPMENT, INCORPORATED had successfully grown into a full line of apparel wear. It continuously upgrade new product lines and creates extensive marketing and advertising methods  to  determine the customer’s needs, wants, and expectations. It offers goods with services, programs and activities that would eventually institutionalize the brand BUM.

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