The city’s busiest people found an oasis at the
launch of HANA by leading Japanese beauty brand Shokubutsu. HANA is the newest
player in the beauty category. Harnessed from nature by the technology of LION
Japan, Hana believes in hair and body care the way nature intended it to be.
Hana products are made with 100% natural cleansing and moisturizing ingredients
to achieve another kind of beauty called Healthy Beauty.
HANA is about promoting healthy beauty and the
beauty of nature. The brand believes that healthy beauty from nature is
beautifying, restorative, and continues to take care through time.
Modern day deities flaunted their beauty as they
walked the lush Japanese-inspired runway at the Shangri-la Hotel in Makati on
February 4. With their crowning glory shining at their brightest, each model
gracefully showcased classic collections from famed designers Joey Samson, JC
Buendia and Randy Ortiz.
Unlike your usual fashion show, guests were treated
to a one-of-a-kind hair show co-produced with 3 of the top fashion and beauty
magazines; Preview, Mega and Metro. Their creative direction paired with their
dynamic fashion designers made for a truly monumental collaboration. Preview
re-envisioned with Joey’s professional line, Mega magnified with JC’s casual
collection and Metro dazzled evening wear with Randy’s collection having Hana
endorser Olivia Medina close the show.
The highlight of the night was made epic by the
diverse display of hair, from loose braids, natural curls and wispy straight.
Gone is the constricting, avant-garde styled hair towering over heads of the
models. The Hana hair show exemplified that beautiful hair can be achieved the
natural way with any hair type with any style.
As hair was made the main focus of the show, each
publication injected their own unique signature in displaying the hair for
their segment. Preview opened the segment by celebrating healthy beauty with a
no frills minimalistic approach allowing the mane to fall smoothly and
naturally. Mega took cues from modern oriental influences; letting the hair
shine in a voluminous, bouncy and airy way creating ethereal-like hair styles.
Metro modernized vintage 50’s glamour with soft curls and natural waves
immortalizing a classic and timeless look. Each publication dramatically
portrayed natural beauty while staying true to their inspiration allowing the
hair to be the star on stage.
The event also served as the kick-off launch of Hana
Shampoo’s latest digital campaign “#NoFilterBeauty”. In this day and age, when
almost every photo uploaded is masked with filters and airbrushed to
perfection, Hana seeks to change people’s beliefs that looks shouldn’t be
altered to be deemed beautiful. The campaign executed by each publication
encourages participants to submit “selfies” or photos amidst a natural
background without the aided filters to project their most natural self.
Hana encourages women to be beautiful in the most
natural way. Like nature taking its course, Hana is focused on finding beauty
through a healthy daily routine to achieve long term sustainable beauty.
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