The global campaign for genuine climate change takes a more aggressive stand by bringing on the critical environmental issue to the public's doorstep. It shows what the individual Filipino can positively start doing to save planet Earth!
Philippines' longest running environmental awareness concert, Earth Day Jam 2013, brings together some of the biggest pop music artists, celebrities and public personalities in one fabulous environmental awareness concert marathon. It addresses the most pressing environmental issues already affecting most countries, including the Philippines, by pushing for aggressive community based and individual- centered participative action.
The radical thematic shift is a necessary action plan, not merely to inform the public, which Earth Day Jam's organizers have been actively theme injecting for more than a decade, but to enjoin the public to partake in their own simple way to the campaign's overall realization.