Krispy Kreme Shares the Gift of Joy through the Read Along Program

While others enjoy a normal life, there are others who are not. But what is a normal life anyway, is it having all your five sensors functioning well. Have you ever tried to understand what others may feel just because they don’t have the capacity that we have, to hear.

Have you ever laughed your heart out at a joke delivered by a Deaf friend, not because you heard the words together, but because both of you understood the essence of the punch line? Or have you simultaneously learned dancing with your Deaf sister not because you can both hear the music, but because both of you had the rhythm to move?

The Deaf and the hearing are different, not in their senses, but special in the way they make use of them.

With the imperative need to connect with people who see beauty even if they can’t hear the sound of it, brands and organizations are coming together to break the barrier and move a step towards change.

Furthering its Heritage of Sharing

With the distinct confectionery experience brought by its delectable variety of doughnuts, baked goods, and coffee, Krispy Kreme has been touching the hearts and tickling the palates of Filipinos since it arrived in the Philippines six years ago. And as it continues its sweet success in the country, Krispy Kreme is on the move to bring everyone more reasons to smile—not only with its mouth-watering delights but also with projects that resonate with the lives of their valued customers.

So, as its birthday gift to all when it turned 75 bright years last 2012, Krispy Kreme launched the Share the Gift of Joy campaign—an initiative that supports the brand’s 12 partner charities which care for the environment, creativity, lives, our animal friends, and of course, kids.

Working hand-in-hand towards an altruistic shift, Krispy Kreme is supporting a series of cause-oriented projects led by its partner charities; starting with the Read Along Program by Development and Accessibility Fund for the Deaf (DeAF Deaf) and Support and Empower Abused Deaf Children, Inc. (SEADC).

Rousing Change and Learning

The Read Along Program is one of Deaf Deaf's immersion programs, done in partnership with Krispy Kreme’s Share the Gift of Joy campaign, set to not only spread joy, but induce change.

Put together to immerse people in the culture and language of the Deaf community, the Read Along Program will be a two-way educating session: Deaf children will be taught how to read and improve their vocabularies, while their hearing parents and peers will be shown their learning process and will be given tips on how to properly teach them.

 To open this intervention program, the Deaf kids and hearing participants will be reading books together—Ogost and CJ and The Flower Who Did Not Know God Was Protecting Her—written by DLS-CSB Filipino Sign Language student Happy Ruth Pamintuan.

There will also be an act-the-story game to challenge the comprehension of the Deaf kids, and basic sign language lessons to teach the hearing participants the three-dimensional language of signing to better communicate with the Deaf kids.

As a remarkable doughnut and coffee brand that continuously etches its flavors in the hearts of many, Krispy Kreme extends the value of sharing by treating everyone beyond bites and sips.

By supporting these remarkable groups, it’s overwhelming to note how brands and organizations are working together to lead a life-changing project such as this. The Read Along Program will not only be an immersion experience, but will serve as a catalyst—launching people towards one noble cause as it breaks the barrier of communication for the Deaf community.