Lazada Philippines


Treat your mom on Mother’s Day (Sunday, May 13) at the opening of the Sunday Night Market (6pm to 12mn) at Soderno – the premiere weekend food market of the south!

Mothers will get free Toblerone chocolate bars and free unlimited photos from the “I Love Mom” photo booth.  On top of that, moms will also get a free gift pack from Soderno (while supplies last). All marketgoers who visit will also get free chocolates from Toblerone.

Brought to you by the same organizers of Mercato Centrale at Bonifacio Global City, Soderno is the destination food haven of the South with a wide selection of food choices – including charcoal grilled burgers, juicy ribeye steaks, Italian deep-fried Panzarotti sandwiches, roast beef, thinly-sliced bagnet, Pinoy street food, red velvet cake, ice-cream filled mochi balls and more - that is perfect for Sunday night family ‘salo-salo’ dinner. 


Along with the great food choices, marketgoers can enjoy free wi-fi, live acoustic entertainment and free freshly brewed organic coffee for senior citizens. Entrance to Soderno is absolutely free!

Soderno is open every Friday and Saturday night (6pm-3am) and Sunday nights (6pm-12mn). Soderno is located at the Molito Lifestyle Center, corner of Commerce and Madrigal avenues, Alabang (in front of Alabang Town Center and Ayala Alabang Village).
For more information, please visit or

Improved customer satisfaction seals AXA’s top industry post

Life insurer AXA Philippines is confident it is on track to becoming the preferred company, and one of the dominant players in the local life insurance industry with its heightened focus on customer experience.

In an interview, AXA President and Chief Executive Officer Rien Hermans said as the company started crossing the line in 2010, it recognized that the customer has to be at the centre of attention in everything that AXA does – prompting a change in systems and procedures for customer service and in building up sales.

“Every research is showing that we have succeeded in this and that customers have a more positive experience in their dealings with AXA. There are more repeat sales, better persistency, and increased referrals,” Mr. Hermans said. “These two pillars resulted to two things: 1) sales more than doubled from 2009 to 2011 with compound annual growth rate (CAGR) of 45%, and 2) improved customer satisfaction.”

This was the result of the AXA strategy of giving customers what they need by segmenting the market according to the distinct needs of the customers, their behaviours and general insight on insurance.

A survey conducted by AC Nielsen through telephone interviews showed that net customer satisfaction for AXA increased from 70% in 2010 to 75% in 2011. “We did that in a lot of different fields, especially in operations where customers saw changes that gave the impression that they are at the top of what we do. Last year, we ranked as one of the top players in terms of total premium income (TPI).  We broke the P10-billion barrier by giving people what they need,” Mr. Hermans said.

Ariel Magtoto, AXA Customer Experience Head, said that in their most recent Scope survey, AXA Philippines exhibited the greatest improvement in customer scope among the global insurer’s eight Asian operations. Scope is a satisfaction survey conducted annually with AXA customers, distributors, and employees.

“To be preferred, we must ensure that we deliver what our customers truly need, at the minimum. It all starts with listening to what they’re saying and being sensitive to what they’re not saying. We also made every staff realize that everything we do impacts the customer. We created a strong sense of accountability for results,” Mr. Magtoto shared. “By the close of 2011, we set the platform to say that, ‘we are easy to do business with’.”

He added that employees now feel that the company is “more customer-centric, putting customers in the first place” with a marked focus on customers and stronger engagement at AXA Philippines. “The ultimate measures of customer satisfaction are in terms of Likelihood to Recommend, for which we have garnered the highest increase at +27 percentage points, and Intention to Buy More which improved by +29 percentage points.”

AXA has 133,476 individual clients and 160,448 certificate holders of group policies. Of the 130,000 customers, 79,000 have registered their mobile numbers. As for email, AXA already has 12,000 addresses out of its target of 50,000. This paves the way towards more intimate and meaningful customer communications. 

Meanwhile, AXA Chief Financial Officer Don San Jose said the company’s net premium in 2011 was P10 billion, net of reinsurance premiums, and its net income at P967 million.

“The top line premium revenue went up by 20% from 2010, and profit went up by 21%. New premiums  was at P7.9 billion, of which P1.2 billion from regular (i.e. recurring) premiums (RP) and P6.7 billion in single premiums (SP). Total regular premiums (new and renewal) of P3.4 billion grew by 21% from P2.7 billion the year before. In terms of total assets, the company grew by almost 10% to P39 billion, of which almost P34 billion are liability funds held for our customers,” Mr. San Jose said.

Mr. Hermans said: “It is important to grow the agency in scale if we are to target 25% CAGR in total new business. We have invested a lot in facilities in the last two years – putting up new branches and renovating the old ones. Our concentration is in the big cities in Metro Manila, Cebu and Davao. We just opened a new office in Davao; and soon, we will open new offices in Cebu as well as in Metro Manila and Southern Luzon.”

AXA also plans to grow its agency force from 1,500 to 1,700 for this year.

The market segmentation that AXA implemented recently is also expected to boost its campaign to reach more clients. “We did a research on what customers think, expect, and the hurdles they face when they purchase life insurance and decide to invest, and we came up with three market segments to better address their needs,” Mr. Hermans explained.

Changes in culture in the people who meet customers, and the recruitment and development of people will make the difference, and “in the end, we may be number one,” added Mr. Hermans. “When I started three years ago, I decided that our priority was to become the most preferred company in the Philippines. The results today show that we have translated our words into action and in giving the right customer service.”

He is optimistic that these will drive the results in the next three years. “We are confident to maintain a stable position in the top of the industry,” Mr. Hermans said.

AXA is prepared for changes in the industry such as possible consolidation of players and the increase in minimum capital, Mr. Hermans said. “There will be consolidation, which, in the end, will be better.  As to the increase in capital, our position on the P1 billion proposal then is clear because we are going through the process already. In order to do this business right, you need to have the right amount of capital.”

The CEO also noted that AXA wants to strengthen its position as a health insurer because its business is in both life and non-life.  “There are a lot of preparations to do for that. Towards the last quarter this year, we will focus on individual products – offering a high level of protection for health – critical illness, hospital income, and surgical benefits,” Mr. Hermans said, adding that it is an opportunity for AXA

A tribute to mom: sugar-free White-Frosted Mini Chocolate Cake from Bo's Coffee

As a sweet gesture for our beloved mothers, Bo's Coffee will offer a special item from May 12 to 13: the White-Frosted Mini Chocolate Cake. It's a guilt-free treat for us and our dear mom! This chocolate cake is sugar-free—even the whipped cream that it's glazed with. If  we're bent on avoiding sugar, pair it with one of Bo's Coffee's sugar-free drinks: the Coffee Vanilla Primo, Strawberry Freeze, Vanilla Freeze, brewed coffee or an espresso beverage.

The White-Frosted Mini Chocolate Cake will sell for P120 and will be available only in Luzon.

Run for Road Safety to start at OneA Events Place on May 13

May 13 is an important date for runners, the family of the late professor-journalist Chit Simbulan, and those who advocate road safety.

One person who will not miss the event is Alvin Carranza, the founder of MacGraphics Carranz and team manager of Pilipinas Teen Azkals.

Aside from owning OneA Events Place, the run’s starting point, road safety—he says— has been one of his advocacies.

He tells the bloggers on May 10 at the Café Lupe, “If we’re aware of what the government agencies, including U.N., has been doing, we’ll remember that each time we drive, we have to be more careful.”

The recent statistics released by the World Bank last month states, “Currently, 1.3 million people are killed on the world’s roads each year and 90 percent of these deaths occur in low- and middle-income countries, with an economic cost that can exceed total overseas aid flowing in.”

Carranza adds, “Sa Pilipinas, hindi pa kasama yung sa probinsiya, nasa top 5 tayo sa may pinakamaraming road injuries. Gaya ng sinabi ni Professor Roland Simbulan, the husband of Ms. Chit, ang road safety should be everyone’s concern.”

Present at the bloggers’ night are Chito Manuel of Philippine Football Federation, Atoy Sta. Cruz of Motorcyle Philippines Federation, and Prof. Roland Simbulan, the husband of Chit.

The run, which will be held this Sunday, at 5:00 a.m., also commemorates the declaration of U.N.’s Decade of Action for Road Safety last year.

Those who want to register, please contact Vicky 0917 9841063 or text these numbers 09224194879 and 09175599019.

There will be an onsite registration as well.

Several government agencies joined forces to organize this run: Department of Transportation and Communications (DOTC), Metropolitan Manila Development Authority (MMDA), Land Transportation Office (LTO); Land Transportation, Franchising and Regulatory Board (LTFRB), Automobile Association of the Philippines, and Motorcycle Philippines Federation.

Filipino Bloggers Hub: A Simple Acquaintance Party



In the cyber world where all bloggers are moving-in, it  has become more challenging due to different trends that have been born from time to time in every click and tick of their finger on the mouse. As the blogger pursue their passion, they tend to produce more effective write-ups that are based on their experiences, observation and even with their own opinion. 

Today, blogging becomes a good portal of advertisement and online promotion because it can give a huge impact and easy to access information upon clicking the publish button. In just one click, everything went to life as it was being shared and like by others instantly upon uploaded. 
Given that bloggers exist every minute and seconds in every social-networking site as well as in the blogging flat form. While giving the readers and other people to have the latest updates as well as entertainment in their web sites or blog sites. But wait a minute; did all bloggers who read other sites blog knew the author personally or acquaintance? I think, not! 
Perhaps, some know each other while others tend to get intimidated or something as they see each other in different places. Why? Maybe because they never get a chance to be introduce to each other.
Moreover, the blogosphere in the Philippines is just a small piece of the universal blogosphere. Where is so impossible to know the person one by one in a particular websites or blog site?  And so, bloggers created an event that we called “Filipino Bloggers Hub Party” to get a chance to see, meet and know the person behind in every blog that we read, follow and subscribe to. 
On the 19th of May 2012, 1:00pm at the Central Colleges of the Philippines, bloggers around the Metro will gather to have a simple acquaintance party with full of surprises, giveaways, fun games and raffles.  This is the chance to meet and know other bloggers, and this is the day that all bloggers will unite and promise to continue what started intelligently as to give people good, and balance information that people want to know. 
To all bloggers in the Metro out there, we would love to know you more and see you in the 1st Filipino Bloggers Hub Party of the year!

Text Box: 1:00PM


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