A cozy ambiance and the tantalizing aroma of coffee wafting in the air, the stage is set for the newest hit in town: J.CO DONUTS & COFFEE! To simulate a Hollywood premiere effect, a red carpet was rolled out, complete with celebrities and many of Manila’s most fashionable making their way down the scarlet road. On that same day, I also got to walk the same path. Funny how I felt like stopping and striking a pose, I felt like a celebrity too!
The idea behind the launching event lies in the theme of their specialty products, which are named after some of the biggest stars in Hollywood, Al Capone, Blueberry More, and Heaven Berry, to name a few. True to the concept of the event, guests were entertained by a game of “who represents what,” where fashion models came out dressed as famous Hollywood characters, from which the donuts derived their puns. Even the hosts were part of the game, featuring Karylle as Heaven Berry and Luis Manzano as Al Capone.
Moving the attention from the stage to the audience, the hosts announced that everyone was nominated for three awards: The Best Dressed, given to the one in the best outfit, The Best Red Carpet Pose, whose title I believe explains for itself, and the J.CO Lover Award, which was based on the stolen photographs of the guests’ candid reactions as they bit down on their J.CO Donuts.
The event was visually appealing, augmenting my appraisal on the donuts as I tasted the featured variants that were offered to everyone. Not only was its tasteful appearance delightful to the eyes, but it’s absolutely delectable as well! Not too sweet for the taste buds that the appetite is saturated too soon, I want to have more of it till my stomach is full. My craving was sated when everyone was given a bag of donuts to enjoy at home.
This launch showed that J.CO DONUTS & COFFEE are not just all about donuts, but of a pleasant experience. Offering drinks and yogurt to complement the donuts, with their wide array of flavors, this brand goes beyond just being a confectionery. It’s a world-class gastronomy that will woo the appetite of even the pickiest tastes.
How so? J.CO only uses the finest ingredients sourced from around the world: Belgian chocolates, Californian almonds, American honey, New Zealand cheese, Japanese Matcha green tea, and to top it off are Italian Roasted Arabica coffee beans for the most exciting brew. The sumptuous ensemble is only half of the story. The customers get to enjoy them in a relaxing ambiance with impeccable service to make for a remarkable experience that will be sure to lure you in every time. If that’s not world class then I wouldn’t know what is!
If this was a movie or a book, I’d give it a five star review. Go ahead and try it yourself, see if it would be a fine blockbuster hit. The first of its branch stores was launched on the fifteenth of March along SM Megamall’s Megastrip B. But soon enough, it will open in Mall of Asia, Greenbelt, and Trinoma.