Digital Home Appliances by Samsung for the Modern day Mom

The Digital Advantage

Thru a housewarming event, Samsung launched their new line of Samsung Digital Appliances last Aug. 15, 2012 at the Intercon Hotel Manila. The event was witness by media partnes and bloggers.

Being a working mom, I appreciate what Samsung has been doing to be able to help moms like me. Technology is useless unless it was use for a good cause. Samsung gives mom like me a time with my family and at the same time the convenience of doing all things possible and effortless.

Samsung Technology

Between managing a career and taking care of her kids, nothing is impossible for the modern-day mom. But household chores threaten to take time away from what really matters most.

Four Philippine supermoms know that problem all too well, but found the secret to cutting down on housework. The answer was to go digital with Samsung's new line of Digital Home Appliances.

From fashion icons to full-time moms – it's been an incredible lifestyle change for Rissa Mananquil-Trillo and Amanda Griffin, but it's a change they both love, for all of its challenges and rewards.

Amanda Griffin loves being a mom, a fact that she excitedly talks about in numerous blogs and columns. Becoming a mother was a life-changing experience for Amanda, and the veteran fashion model and VJ has embraced her new role with absolute gusto. Fulfilling the needs of her child and helping him grow in a loving and healthy environment is a top priority for Amanda now, and that's why she relies on a brand of household appliances that can help her along the way.

Amanda uses her Samsung Digital Washing Machine. It is a fully-automatic washing machine that can get laundry done with one press of a button. No more watching and waiting, no more transferring clothes from one compartment to another. Amanda just loads her washer and presses a button. It comes equipped with Samsung's Eco Bubble technology which makes washing more efficient and saves up to 70% more energy. With less time doing laundry, Amanda has more time to spend with her son.

Rissa Mananquil-Trillo has held many positions over the years: supermodel, columnist, teacher, and president of a prestigious modeling association. She's a remarkable woman who believes that being a fashion model isn't just about having a pretty face, but about developing your skills to be the best in your field, learning all the aspects of your business, and striving for excellence while still maintaining a humble disposition. As a mother to an extraordinary young boy, she may be undertaking her most important role yet.

When Rissa gets time off from her busy schedule, the Samsung Digital Airconditioner maintains a relaxing environment which she can enjoy with her family. Its Smart Inverter Technology makes more efficient use of electricity, and its Virus Doctor technology immobilizes and deactivates bacteria and turns it into water vapor, providing a steady flow of cool, clean air. Elegantly designed, 60% more energy-efficient, and amazingly quiet, Rissa and her family can relax in the cool, clean comfort it provides.

Fashion designer, columnist, socialite, philanthropist, and you can even add singer to that list. These are the words that commonly describe Tessa Prieto-Valdes, though the self-proclaimed Sea Princess is anything but common. With her flamboyant outfits that would give Lady Gaga a run for her money, and a powerful personality that lights up any room she enters, Tessa is the ultimate entertainer, winning over others with her infectious charisma. With so many roles to fill, it would be hard to imagine her taking on more. But Tessa, who manages to mainting a bubbly attitude and keep cool under pressure, did just that when she took on the role of being a mom.

When planning a party, whether for fun or for a cause, Tessa likes to have her place looking sp1otless. With her Samsung Digital Vacuum Cleaner, cleaning her living room isn't considered a chore. With its Super Twin Chamber technology, it can hold more dirt and go through more cleanings before needing to be emptied out. It's full digital and can provide the best suction for any type of surface. So when the time comes, her floors can be like her parties – absolutely perfect.

In the world of Fashion and Lifestyle, Daphne Oseña-Paez has established herself as an icon. She has produced and hosted a variety of popular and critically-acclaimed lifestyle shows; established her own brand of jewelry, linens, and furniture; and is an active philanthropist and advocate of children's health and welfare. She manages to balance all this while being a loving mother to her three beautiful children.

When it comes to her children's meals, Daphne knows she can serve them the best by storing her food in her Samsung Digital Refrigerator and heating them up with Samsung's Digital Microwave. Older refrigerators need constant manual defrosting which, when left unchecked, leads to heavy ice buildup. This, in turn, can lead to the cultivation of harmful fungi and bacteria. Daphne's Samsung Digital Refrigerator features no-frost technology that prevents the buildup of ice. Not only that, but its Twin Cooling System prevents food smells from mixing, to keep food and vegetables fresh longer. Best of all, for a practical mom like Daphne, the Refrigerator's Inverter Technology saves more energy. When it's time for a hot meal, Daphne pops her food into her Digital Microwave. Its Ceramic enamel cavity prevents rust, while being anti-scratch and anti-bacterial.  As a result, her children are treated to clean, healthy, great-tasting food every meal.

With all their accomplishments in their respective field, coupled with her ability to raise their families, it's no wonder so many women look up to Amanda, Rissa, Tessa, and Daphne. With the help of Samsung Digital Appliances, these supermoms can keep doing what they do best, without the hassle of everyday housework. These ladies are shining examples of the modern-day mom.