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Samsung Introduces the GALAXY S III, the Smartphone Designed for Humans and Inspired by Nature


Effortlessly smart and intuitively simple,

Samsung GALAXY S III reveals a new concept of smartphone

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the third generation GALAXY S, the GALAXY S III. Designed for humans and inspired by nature, the GALAXY S III is a smartphone that
recognizes your voice, understands your intention, and lets you share a moment instantly and easily.



 This sleek and innovative smartphone has the enhanced intelligence to
make everyday life easier. With Samsung GALAXY S III, you can view the
content like never before on the device’s 4.8 inch HD Super AMOLED
display. An 8MP camera and a 1.9MP front camera offer users a variety
of intelligent camera features and face recognition related options
that ensure all moments are captured easily and instantly. Samsung
GALAXY S III is powered by Android™ 4.0, Ice Cream Sandwich, with
greatly enhanced usability and practicality to make life easier.
Packed with intuitive technology, the GALAXY S III delivers a uniquely
personalized mobile experience that refuses to be compromised.







“With the GALAXY S III, Samsung has maximized the consumer benefits by
integrating superior hardware with enhanced smartphone usability,”
said JK Shin, President and Head of IT & Mobile Communications
Division at Samsung. “Designed to be both effortlessly smart and
intuitively simple, the GALAXY S III has been created with our human
needs and capabilities in mind. What makes me most proud is that it
enables one of the most seamless, natural and human-centric mobile
experiences, opening up a new horizon that allows you to live a life
extraordinary.”

Introducing Natural Interaction

The GALAXY S III enhances the interaction experience between the
device and user. Smart enough to detect your face, voice and motions,
the GALAXY S III adapts to the individual user to provide a more
convenient and natural experience. With the innovative ‘Smart stay’
feature, the GALAXY S III recognizes how you are using your phone –
reading an e-book or browsing the web for instance – by having the
front camera identify your eyes; the phone maintains a bright display
for continued viewing pleasure.

The GALAXY S III features ‘S Voice,’ the advanced natural language
user interface, to listen and respond to your words. In addition to
allowing information search and basic device-user communication, S
Voice presents powerful functions in regards to device control and
commands. When your phone alarm goes off but you need a little extra
rest, just tell the GALAXY S III “snooze.” You can also use S Voice to
play your favorite songs, turn the volume up or down, send text
messages and emails, organize your schedules, or automatically launch
the camera and capture a photo.
In addition to recognizing your face and voice, the GALAXY S III
understands your motions to offer maximized usability. If you are
messaging someone but decide to call them instead, simply lift your
phone to your ear and ‘Direct call’ will dial their number. With
‘Smart alert,’ the GALAXY S III will also save you from trouble by
catching any missed messages or calls; your phone will vibrate to
notify missed statuses when picked up after being idle.

Easy and Instant Sharing

The Samsung GALAXY S III is more than a personal device that can be
enjoyed by one user - it wants you to share and experience smartphone
benefits with family and friends, regardless of where you are. With
the new ‘S Beam,’ the GALAXY S III expands upon Android™ Beam™,
allowing a 1GB movie file to be shared within three minutes and a 10MB
music file within two seconds by simply touching another GALAXY S III
phone, even without a Wi-Fi or cellular signal. The ‘Buddy photo
share’ function also allows photos to be easily and simultaneously
shared with all your friends pictured in an image directly from the
camera or the photo gallery.

With ‘AllShare Cast’, users can wirelessly connect their GALAXY S III
to their television to immediately transfer smartphone content onto a
larger display. ‘AllShare Play’ can be also used to instantly share
any forms of files between GALAXY S III and your tablet, PC, and
televisions regardless of the distance between the devices. Under
AllShare Play is also the ‘Group Cast’ feature that allows you to
share your screen among multiple friends on the same Wi-Fi network;
you can make comments and draw changes at the same time with your
co-workers, witnessing real-time sharing on your individual device.

Human-centric Design with Uncompromised Performance

The GALAXY S III not only presents features with enhanced usability,
but also provides an ergonomic and comfortable experience through its
human-centric design. Its comfortable grip, gentle curves, and organic
form deliver a rich human-centric feel and design. Inspired by nature,
its design concept is the flow and movement of nature. The elements of
wind, water and light are all evoked in the physical construct of the
GALAXY S III. In its essence, the minimal organic design identity is
reflected in the smooth and non-linear lines of the device. Available
in Pebble Blue and Marble White at launch, Samsung will introduce a
variety of additional color options.

With a 4.8” HD Super AMOLED display, the GALAXY S III offers a large
and vivid viewing experience. Samsung Mobile’s heritage Super AMOLED
display even enhances to HD and 16:9 wider viewing angles. To ensure
faster content sharing and connectivity, the GALAXY S III offers Wi-Fi
Channel Bonding which doubles the Wi-Fi bandwidth.
The GALAXY S III also sports a range of additional features that boost
performance and the overall user experience in entirely new ways. It
introduces ‘Pop up play,’ a feature that allows you to play a video
anywhere on your screen while simultaneously running other tasks,
eliminating the need to close and restart videos when checking new
emails or surfing the Web. Its 8MP camera features a zero-lag shutter
speed that lets you capture moving objects easily without delay – the
image you see is the picture you take. With the ‘Burst shot’ function
that instantly captures twenty continuous shots, and the ‘Best photo’
feature that selects the best of eight photographs for you, the GALAXY
S III ensures users a more enhanced and memorable camera experience.
HD video can be recorded even with the 1.9MP front-facing camera,
which you can use to capture a video of yourself. Improved backside
illumination further helps to eliminate blur in photos that result
from shaking, even under low lights.

Mobile payment is also accessible with the device through advanced
Near Field Communication (NFC) technology. The gaming experience is
enhanced through ‘Game Hub,’ providing access to numerous social
games, while Video Hub brings users high quality TV and movies.
Furthermore, Samsung Music Hub will offer a personal music streaming
service. Game Hub, Video Hub and Music Hub will be introduced in
select countries initially and soon rolled out to global markets.

The Samsung GALAXY S III will be available from the end of May in
Europe before rolling out to other markets globally.

For multimedia content and more detailed information, please visit
www.samsungmobilepress.com.




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