Lazada Philippines

B.U.M. Looks for the New Breed of Fashionista

Last Aug. 22 at the 55 Events Place, I was invited as part of the blogger group to grace a very important event. Bum, a brand that represents the youth’s conceptions and misconception once again give the blogger and media a preview of what they are in store for their new campaign: The Darkside
Recognizing Cosplay trend as part of everyday fashion simply means that Fashionista around the world are wearing their true color on their sleeves and more prominently their moods.

BUM believes in the creativity of the youth and this belief lead to the new contest that they had opened for the new breed of young Filipinos. The local clothing brand is inviting young stylephiles to show their individual interpretation of the Cosplay trend by using pieces from Bum. While interested participants are allowed to wear their take on their favorite anime characters, the total ensemble should have shades of Emo Rock and Goth — Bum's signature look, ensync with “MY STORY” Bum’s culminating chapter. 

Unleash your imaginative side

Cosplay is her 's and her's alone

Level up the Cosplay Adventure

Mommy Lariza with Dino Imperial
Mommy Lariza with Empres Schuck
BUM products (apparel) should be the core component of the costume design based on the character of choice. Costumes may be enhanced by accessories such as wigs, make-up, contact lenses, and other props. If they're feeling a little bit more creative, computer graphics may also be used in the photo layout to enhance the costume/character (with the BUM logo prominently seen in the photo).

Photos must be submitted to Bum as early as possible, so that they will have enough time to get "Likes" on Bum's Website. The 10 entries that get the most "Likes" get a chance to take home big prizes, including a Nikon D3000 DSLR Camera, Blackberry 3G phones, Samsung ES80 cameras, and tokens from Bum.

Promo period starts from August 8, 2011 to October 30, 2011. Announcement of winners will be on October 31, 2011. To know more about the contest rules and mechanics, visit Bum products are available at Bum Boutiques and leading Department Stores nationwide.

So what are you waiting for, unleash the artistic instinct within you.
B.U.M is waiting for you………..

Efren Penaflorida and Golden ABC: A Team for a Change

Dynamic Teen Company represented by Efren Penaflorida: CNN Hero of the Year 2009

Golden ABC (GABC):  the country’s fashion pioneer and owner of leading brands Penshoppe, Oxygen, ForMe, Memo, and Regatta

What do these two big names have in common?

Change, a positive change in our country.

Together with other blogger, I had the honor to meet the man who shows the world that there’s a hero in each of us. A day with the other volunteers made me realize what big scarifies each of the Dynamic Teen Company had given to its vision. Pushing the kariton with them as an experience you will never forget. Meeting and mingling with their students made me believe that there are people and company out there who care.
Giving donation in cash is different when you really get yourself involve. It’s not just the case of financial support but giving part of you that counts. This is what the team of Efren Penaflorida and the team of Golden ABC are known for.
These children are the beneficiaries of the Kariton Klasrum

A child was just so happy to received her snack

Efren Penaflorida smiles as he looks around during the event

Blogger got a chance to push one of the kariton

Photo opportunity with the group

Each got a chance to show his talent in drawing

Kariton Klasrum project had touched the lives of young children since 1997. It started by a group of teenager who believe that education should be a privilege of every child. Arm with fire in their heart, they had grown not only in numbers but also in alliances. Together with Golden ABC, they assist in providing knowledge to underprivileged children in barangay Caridad, Cavite. For fifteen years, these people never get tired of continuing their advocacy.

There was joy in my heart to found out that teaching the children was not just their goal. There were children that really went to the main stream, meaning; they are really back to the regular school. The Kariton Building now provides tutorials for these children to assist them in their everyday school work. They are finding gems among the rocks and uplifting the spirit of each uncut diamond they found.

 “GABC believes that there are many who are inspired by Efren’s work and can be active agents of change in our country,” said Bernie Liu, CEO  & President of GOLDEN ABC. 

GABC and its employee volunteers are helping Penaflorida in teaching the underprivileged kids basic reading, writing, arithmetic, hygiene, and character building values and educating them to make a positive difference in their lives. 

“While Efren himself has been a valuable resource person and inspiration, GABC continues to make a difference by promoting the values of passion, volunteerism and teamwork towards making a positive change,” Liu added.

Over the past two decades, GABC has been actively involved in various foundations that further the cause of people development

To find out about GOLDEN ABC, please log on to      :

click here for more pictures of the event.


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