Lazada Philippines

Ascof Natural Super Mom-Mother of the Year Awardee



It was a day for mothers, as Ascof's Natural Super Mom's Search for Mother of the Year was finally awarded last December 5, 2011 at Felix Restaurant in Greenbelt. After 7 months of searching from 14 SM Malls all over the country, the day has finally come to honor this year's winner.
SM North EDSA: Mrs. Fredesvinda Neri – A pediatrician and pulmonologist who believes in using natural medicine, married for 25 years with 3 children. She was nominated by Hannah Neri.

SM PAMPANGA: Mrs. Bernice de Guzman – Yulo – A single mom to 3 kids aged 7,8,9 and recently awarded as the 1st Technopreneur of the Year at VMobile National Sales Convention. She is an active member of the Pampanga Chamber of Commerce. She was nominated by Erica de Guzman.

SM Sta. Rosa: Mrs. Gregoria V. Ramilo – A working mom for nearly 25 years as a coordinator of DSWD in San Pedro, Laguna. She was nominated by Reinadel V. Ramilo.

SM Cebu: Mrs. Ivy Llena – An inner chance & values-based success advocate, a founder of Positive Projects and also a host of KAUSABAN – The 700 Club Visayan Edition. She was nominated by Junefer Llena.

SM Manila: Mrs. Virginia San Mateo – a single parent with 2 kids (aged 19 and a special child who is already 13). She is an advocate of persons with disabilities and is taking her graduate studies at the Philippine Normal University majoring in Early Childhood Education. She was nominated by Jeanette B. Mateo.

SM Bacolod: Mrs. Anne Heather Guerrero – A college professor in one of the best colleges in Bacolod City and author of a book entitled “Transformative Household Management” and at the same time, an FTM (Full Time Mom). She was nominated by Anthony James H. Vizmanos.

SM Megamall: Mrs. Herminia B. Coronado – Once a stay-at-home mom but now works as a sewer in a knitting company, she suffered a stroke last year and was bed-ridden for a month. Now she regained her strength and dreams to once again weave baskets, banigs and to crochet. She was nominated by Regina C. Beleno.

SM Davao: Mrs. Lolita Calicdan Podunas – 61 years old, a good wife who is a Barangay Health Worker. She was nominated by Peachy Podunas Jadraque.

SM Batangas: Mrs. Racquel Macatangay – 46 years old, a mother of 6 kids, very active as a volunteer of Neighborhood Emergency Service Training (NEST) and Greenminds Inc. and San Isidro Community Band. She was nominated by Gretel Ann E. Macatangay.

SM Bacoor: Mrs. Jeany Lee – A manager of a restaurant who manages her son and his cousins complete their assignments in school. She was nominated by Jean Ralph Lee Pontillas.

SM Calamba: Mrs. Belen C. Celemin - A 64 year-old mother of 6 children who were all scholars. She has a cum laude who is taking graduate studies, a researcher with FNRI-DOST, a Nursing school graduate who is a Caregiver in the United States, a Head of Bakery Operations of a food outlet chain, a masteral degree student in Netherlands and a Mechanical Engineer in a VOIP company. She was nominated by Regina C. Beleno.

SM Baguio: Mrs. Lulette San Miguel – An artist who teaches her daughter, age 11, the basics of Painting. She was nominated by Sophia San Miguel.

SM Tarlac: Mrs. Milaluna P. Aguana – A selfless mom with a seven year old daughter, she is a volunteer in Church-related activities. She was nominated by Sul Magbanua.

SM Southmall: Mrs. Esperanza Yu – A former OFW and a single parent to 2 children, she is a SALAMBAO awardee as one of the Top 10 Excellent Businesses in Paranaque City. She was nominated by Kimberly P. Yu.

SM Southmall: Mrs. Esperanza Yu - Mother of the Year

Panel of Judges

Ascof Brand Ambassador and Congresswoman Lucy Torres-Gomez graced the awarding of the grand winner of the ASCOF Natural Super Mom-Mother of the Year Seach. Lucy herself is a natural super mom, balancing between her roles as public servant, television personality, and mother to Juliana. She understand that no role is perhaps more complex while being equally, if not greatly fulfilling as that of being a mother. She can relate to the title that encompasses various characters and responsibilities, a calling that requires passion, selflessness and dedication.


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